In 1950 the US population was 151 million people, just about half of what it is today. And interestingly enough Neilson reports that today over 327 million people in the U.S. are accessing the Internet for information. Think how far we have come in 60 years, but how much further we must travel to effectively leverage today’s technology to cost effectively communicate and market our brands. At SPCON, we utilize email-marketing platforms that deliver the flexibility needed to launch effective email campaigns, while at the same time provide robust reporting on the campaign results.
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