Facebook, LinkedIn, Twitter, social bookmarking and, all other social media elements can be invaluable components within integrated marketing programs. The idea of engaging one’s customers and prospective customers in a dialogue while at the same time guiding the communications without directing it, represents one of the most powerful communications channels yet to occur in the 21st century. SPCON brings a level of social media expertise to the table to assist our clients in designing, managing and measuring the impact of social media within our integrated marketing campaigns.